Sunday, March 25, 2012

Brand New Day, Brand New Way

The blog was designed to address insights into the topic of personal branding through inquiries, existing relationships at work and in my personal life.
Many of the discussions that I have on this topic deal with work in standing out and getting noticed through the blur of activity.  The person you are in the office and the authentic self you are in the rest of your life are one in the same. The images and impressions you make in all contexts of your life relate to your personal brand.  As we march through the stages of life we need to be cognizant of those elements that are authentic to ourselves.

Breakthrough and Attack Your Goals
Breakthrough is about your personal potential and living the life you not only want, but ultimately need.  Standing out of the shadows and building upon the person you are today and who you will become.  Your personal brand is similar to that of the products and services you consume, use and love.  Every interaction you have either builds, maintains or erodes your personal brand.  I say interaction as it could relate to the people you meet, your thoughts and actions.

We spend most of our time externally ruminating over the “how-to” address the daily challenges and opportunities we face life.  The speed in which you address these challenges and opportunities is often valued more than the quality of your actions.  Your actions are critical Very few people ask the question why, often hiding in the shadows or process and prescribed emotions. 

There is no magic bullet, algorithm or solution it requires time and a personal investment to truly understand yourself and who you want to become. It is about focus and goals - What does it mean to you personally of going all in? There is no limit to action - Attack your goals ruthlessly.

Attitude is the key to everything you do both personally and professionally.  We are often overwhelmed by the time, so speed takes over.  There is a natural comfort in being busy as we can delay and ignore the critical elements that will feed our personal brand, passion and goals.

This is the time to stand out, step out of the shadows by going within, quieting the mind asking the questions to ultimately shine.  Take stock in identifying who you are and what you need to assess your personal brand. Getting started should focus on who you are now and who you would like to be.  This requires introspection and basic questions – What’s working in my life and what’s not? What do I want or need? What’s best for me to focus on now?

The question I ask on a daily basis is “how can I breakthrough the static” and achieve my personal best – my brand? Find your passion in every role your have and demand more of yourself to maintain that passion.

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